ABOUT US

THE 💡 MOMENT

The idea of a personalised sports brand first began in the early 2010s. Elliot, the company's founder, was watching a cricket match on tv and saw one of England’s batsmen at the time prominently brandishing his initials on his cricket bat. This seemingly innocuous detail sparked an idea: why shouldn't everyone have the opportunity to add that personal touch to their sports equipment?

Searching the web revealed the limited market for the personalisation of existing sports equipment. These services were either non-existent, too restrictive, offering only pre-defined designs, or demanded the purchase of brand-new equipment at a premium cost.

The thought of allowing individuals to express their individuality, paired with the high cost of personalised sporting goods, fueled a desire for a simple and affordable solution.

THE START OF OUR JOURNEY

Recognising this gap in the market, Just Initials was born out of the desire to create a platform that would cater to the growing demand for personalised products. With our core mission to provide a simple, cost-effective way to personalise existing sports equipment and allowing individuals to express their unique identity.

After investing in a sticker printer, we started by supplying friends/family with their own personalised stickers and began selling on online e-commerce sites where demand started to grow.

Our journey was briefly interrupted by the global pandemic, but our passion for Just Initials never waned. At the beginning of 2023, we re-launched with renewed vigour, and the business continues to build from our core of loyal customers.

A significant step forward came with the launch of our website, making it easier than ever for customers to browse and order our products. Alongside this, we started our brand campaign by creating engaging content for our social media platforms, showcasing the vibrant personality of Just Initials and helping us connect with a wider audience.

OPPORTUNITIES AND GROWTH

In an ever-changing society, where individualism is celebrated. We decided to build on the success of our personalised stickers and introduced a range of personalised and branded clothing products, encompassing a wide range of sports and casual wear items for men, women, and children. Beyond clothing, we've also introduced a wide variety of personalised accessories, allowing customers to further elevate their style.

As expressing individual style has become an integral part of sports culture, our personalised stickers have gained recognition and endorsement from professional athletes worldwide, and we are proud to support several aspiring athletes across a number of different sports.

We continue to develop our social media platforms and have established valuable relationship with complementary brands, influencers, and content creators, who share our passion for sports. This approach has enabled us to connect with a diverse audience and further establish ourselves as one of the leading brands of personalised stickers, sports clothing and accessories.

As we continue to grow, Just Initials remains dedicated to providing customers with exceptional products and building our fantastic community.

THE FUTURE

At Just Initials, we take immense pride in our organic journey of growth. Starting from scratch, we know that there is no better feeling than looking back and seeing how far you have come.

Although our journey began as a humble endeavor, we continue our mission to become the UK's most recognised personalised sports brand; driven by the belief that personalisation adds a unique touch, making each piece a reflection of individual aspirations and achievements.

We tirelessly strive to deliver products and service of unparalleled quality. So, the next time you're watching sport on tv or at a live event, keep an eye out for our personalised products!